Internet and the Music Industry Essay - Paper Topics

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Internet and the Music Industry Essay - 1099 Words

The Effects Of Internet Piracy On The Music Industry Essay

Essay: The Effects of Internet Piracy on the Music Industry

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The Influence Of Internet On The Music Industry

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Internet and the Music Industry Cassandra Utz University of Phoenix

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The music industry is not limited to the artists and the record companies

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In our society today, there is a growing number of consumers using the Internet as a main source for music. The smaller music companies are having to come up with new and different ways to use the Internet to increase their sales. The music companies can drive there sales because so many people are previewing songs online by downloading it first. The artists are also able to capitalize on their music via the Internet. The Internet is capable of reaching all types of people all over the world. The music industry has been made more accessible by expanding on-based outlines such as the Internet. The artists that have not been signed with anyone find that the Internet gives a great platform to make their music known (Vives, 2004). With the artists able to put their songs on the Internet for the public to download, they can attain a wider fan base. Many artists, like Madonna, offer free streams and downloads off their new albums before they are released. Artists, like Madonna, realize the positive potential of free music. In the long-term, album sales increase access and exposure of the out of print music, greater influence of independent, and other lesser known artists. The rise of lesser known artists may change the entire soundscape of the music industry, as many of these artists do not concentrate on making music they know people will buy, but rather music they will think is good. This recognition allows the more obscure form of music, which is considered outside the mainstream, to receive some coverage. These artists flourish with the awareness downloading can give them because the more people who know a product, the better that product will sell at concerts, on eBay, and various online stores (Positive Effects, 2006). “The benefits to recording...

Music is a cross-cultural universal, a ubiquitous activity found in every known human culture

The internet in a cup | The Economist

Taking into account the information mentioned above, it is possible to say that there is a threat of substitution and high competition in the music industry. Nevertheless, on-line music market does not cover the market segment and it is not able to satisfy the needs of all customer groups, because many unusual pieces of music is unavailable on-line. Primarily, many customers prefer to buy CDs and DVDs instead of using on-lone services. Approximately, 30% of goods are undelivered to customers buying on-line. Many consumers are afraid of fraud and cheating, and for this very reason prefer to avoid on-line purchases. On the other hand, “if a percentage of that 1.8 billion is because people are downloading a current hit by Britney or In Sync, who’s to say it really hurt their sales?”Another reason, which reduces the risk of substitution, is that fans (especially the age group including 40-60 years old consumers) do not Internet users. Present day technology is complicated enough and many non-users are unable to find information or songs he/she needs. Another problem for all target groups is that on-line purchases are time consuming. For many of them, it takes efforts to find a company selling it. Also, the market of digital technology does not cover all age groups of music fans. IPods and PM3 players are popular among 18-30 year old customers. It should be mentioned that proposing Vinyl, related books and sheet music allows music retailers like Helix attract potential customers. Another important feature is customers’ loyalty. Many fans are used to buy CDs and DVDs because it is the simplest way for them to listen to new songs. IPods and other gadgets are not cheap, and many fans cannot afford them.